Learn about how a blog became a company and why that is a good thing.


My first encounter with Phil was through this image he published as part of his work with the Cal State system:

LMS Market Share


It was chart-love at first sight.

It was clear to me from the very beginning that Phil and I have complementary ways of seeing the world. I really enjoyed reading his work. Pretty soon we started blogging together. That worked really well. We really got to know each other, professionally, through our writing. And so by late 2012, when we each decided independently that we needed to move on to a new gig, it seemed natural for us to work together. In many ways, our collaboration in MindWires is an organic extension of our collaboration in e-Literate.

For one thing, we didn’t set out with a grand plan and a formula of exactly what we would do as a company. Our thesis was that our prospective customers would know us well enough from our writing that they might have a better idea of how we can help them than we do in many cases. While it’s still early days for us, that theory has been supported by the evidence so far. We have been humbled by the number and diversity of clients who have come to us with interesting and meaningful problems to solve. This is important to us. While we value finding repeatable solutions and achieving scale of impact, we don’t ever want to become just another cookie cutter consulting company. We like new challenges.

A second way in which MIndWires is a reflection of e-Literate is that we like to collect talent. One of the great things about working in the field of education is that there are a lot of smart people in it. We are fortunate to know some terrific people with experience in schools or education companies that are looking for a new adventure. One of our favorite things to do is to find an opportunity to work with somebody we like and respect on a hard problem. MindWires is a small company, but we are growing.

And so we are off and running. We’re not entirely sure where we are going to end up, but as the saying goes, it’s not the destination that matters. It’s the journey.

Michael Feldstein
Founder, e_Literate