Richard Levin, the new CEO of Coursera, is getting quite clear about the new goals for the company. At first glance the changes might seem semantic in nature, but I believe the semantics are revealing. Consider this interview with the Washington Post that was published today in the Washington Post [emphasis added in both cases below]:

Richard C. Levin, the new chief executive of Coursera, the most widely used MOOC platform, wants to steer the conversation back to what grabbed public attention in the first place: the wow factor.

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