Coursera shifts focus from ‘impact on learners’ to ‘reach of universities’

Richard Levin, the new CEO of Coursera, is getting quite clear about the new goals for the company. At first glance the changes might seem semantic in nature, but I believe the semantics are revealing. Consider this interview with the Washington Post that was published today in the Washington Post [emphasis added in both cases below]:

Richard C. Levin, the new chief executive of Coursera, the most widely used MOOC platform, wants to steer the conversation back to what grabbed public attention in the first place: the wow factor.