Despite all the media hype on MOOCs over the past two years, perhaps the most important recent market entry for ed tech has been Canvas, the LMS from Instructure. Instructure was founded in 2008 by Brian Whitmer and Devlin Daley. At the time Brian and Devlin were graduate students at BYU who had just taken a class taught by Josh Coates, where their assignment was to come up with a product and business model to address a specific challenge. Brian and Devlin chose the LMS market based on the poor designs and older architectures dominating the market. This design led to the founding of Instructure, with Josh eventually providing seed funding and becoming CEO by 2010.

Michael covered the burst of news in January 2011 that served as the launch of Canvas.

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