Thanks to Chris Edwards for alerting me to this one. In a nutshell, IBM launched a national ad campaign last month that included commercials during Wimbledon on the weekend. They’re spending big money on this campaign about big data, learning analytics, and reducing “dropout rates” [emphasis added below].

In the US, 3 in 10 college students drop out, but how can you spot who is at risk? The one who lives far from campus? The one who works the night shift? The one with new responsibilities? One thing can’t tell you, but the right combination can. Universities are using IBM Analytics to understand pressures in and out of the classroom. Some expect to cut dropout rates by 25%. IBM Analytics is working to make education smarter every day.

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