In Spring 2016, faculty, support staff and administrators at Oregon State University met to candidly share their experiences with adaptive learning technology. ((Disclosure: Our e-Literate TV series of video case studies and explainer videos is funded by a grant from the Bill & Melinda Gates Foundation.))  I shared two different videos from the event at EdSurge in this article.

At one point I asked what people saw as risks or barriers to further adoption of adaptive learning courseware, and two people had very similar responses. In a nutshell, the over-active marketing claims from many vendors could be the biggest barrier. This is somewhat counter-intuitive as over-active marketing is commonly seen as the cause of technology being adopted even when it should not be. Listen to their responses (< 30 seconds).

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