In this newsletter we share new data on Blackboard Learn’s hosting models, and we call out some growing overlaps with the OPM market.
Blackboard Learn Hosting Models
We have new data collection features that allow us to separate out Blackboard Learn by Self-hosting, Managed-hosting, and SaaS-hosting models. We plan to release some information on this new data on the public blog, so we wanted to share with subscribers first. We will be validating and updating over time, so treat this as our initial view into the data. Also, note that these images are not meant for sharing outside of your subscribing organization. When we put new info on the blog site, we will create versions with CC-BY licenses for sharing.
The first view is Learn SaaS adoption by country:
This is the model that Blackboard is moving towards, and with this view you can see the differences in global region adoption of Learn SaaS. 33% in the US, higher than that in northern Europe, and some surprisingly high percentages in Latin America.
The second view is looking at the age of institutions on Bb Learn based on their current hosting model, reported globally for higher ed, and in North America for K-12:
What immediately jumps out is that there is a fairly wide spread of age on Bb Learn within the current SaaS hosting model, meaning that Blackboard has attracted a range of clients to adopt SaaS. At least within higher ed – K-12 is quite different.
We will validate and build out analysis of this data over time, but for now enjoy our new data feature.
LMS Providers in OPM Market
One item we have shared on our blog as well as at the WCET conference is the emerging overlap between the LMS market and the Online Program Management (OPM) market. Specifically, we now list LMS providers as a type of unbundled OPM model. In particular, Blackboard and D2L have expanded their services to fill in more and more of the typical OPM services. Program design, instructional design, support services, technology and infrastructure (that last one is obvious). In Blackboard’s case, they have even provide up-front marketing and recruitment services. It is not well known, but this is a new type of OPM (see listing near bottom).
On last week’s Instructure Q3 earnings call, we got some hints that Instructure may be moving in this direction as well.
“Look, we work closely with a lot of OPMs right now. The OPM space is a broad space. In fact, many of the OPM companies out there are more sort of content and services companies, and there’s a gap for technology. So we view our role already playing a significant — as a significant player in the infrastructure of education in traditional, blended models and online models today is we can serve institutions, we can serve OPMs, we can serve a lot of different modalities and players within the market.
“With our partner program that’s now over 350 partners, we’re already seeing our ability to connect the dots, create much of an integrated and online experience for institutions. The nice thing about this is it gives us — is that institutions are immediately looking to us to help create sort of this broader framework and leverage of their offerings across traditional, blended and now online. We’ve had Catalog in market for quite some time, which is really the marketplace for online learning, the storefront for online learning, so we see opportunities to expand what we’re doing there and capture a big piece of the market that’s high growth right now.”
We will keep a closer watch on this overlap between markets and share more information on LMS-related services in future newsletters.
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The MindWires Team