Online Program Management: A view of the market landscape

One of the fastest-growing market segments in ed tech, and one of the least-understood, is that of Online Program Management (OPM). It doesn’t help that the terms OPM, Online Enablers, Online Service Providers are used interchangeably, although OPM is the most common now.

OPM providers are organizations (mostly for-profit companies, but with at least one non-profit variation) that help non-profit schools develop online programs, most often for Master’s level programs. These providers provide various services for which traditional institutions historically have not had the experience or culture to support. Some examples of the services include marketing & recruitment, enrollment management, curriculum development, online course design, student retention support, technology hosting, and student and faculty support.