The Quotable Justin Reich: MOOC research needs to reboot

Thanks to Audrey Watters I just read a new article in Science Magazine and publicly posted here by Justin Reich, the lead researcher for HarvardX (Harvard’s implementation of edX and associated research team) ((Note that Science Magazine access requires a subscription or purchase or individual article.)). Justin calls out the limitations of current MOOC research that focuses on A/B testing and engagement instead of learning, single-course context, and post hoc analysis with proper course design. While praising the field for making available cleansed data for any type of analysis, his core argument is that we need new approaches that cannot be solved just by research teams.
Update: Added link to publicly-available DOCX article.

While the whole article is worth reading, there are quite a few insightful quotes should get past the journal paywall.