Services For Vendors
We provide educational technology vendors — from textbook companies to online service providers — with strategic advice and perspectives on how to respond to rapid market changes and how best to formulate practical responses.
Need a second opinion on the approach to solve a customer problem? Advice on how changes in the market will impact how a product is received? Or, maybe just consultation about the best strategy moving forward? We use our deep knowledge of the market to provide vendors with product reviews and feedback including:
Drawing on lean startup and agile software development methodologies, we help vendors become more effective at developing products that their customers will love. In the past, we’ve helped technologists who are trying to better understand the needs of teachers and students, and textbook publishers who want to develop digital products that excite their customers.
We help vendors identify the best prospective partners, understand their needs and goals, develop their products in ways that would be most appealing to those partners, and negotiate a successful partnership.