One of the trends I highlighted last summer was that the LMS or learning platform market was overlapping the educational content market.

The lines are blurring between content delivery systems (e.g. Cengage MindTap, Pearson MyLabs, etc) and LMS.  Content delivery and ability to keep students engaged within the content will drive much of the broader ed tech market.  This integration of markets is being seen as a strategically important issue for institutions, particularly for online programs.



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