Emerging Trends in LMS Market

I had a very interesting conversation on the way home from EDUCAUSE with Frank Florence, who is the Senior Director of Education Market Management for Cisco.  We discussed the changes happening in the ed tech market, and Frank helped me understand some of the market forces behind the changes we’re seeing.  One topic in particular was the dynamic between entrepreneurial companies that develop within a vertical market and larger companies that span markets.  I have argued that internal investment from larger companies is helping to change the ed tech market, but Frank provided valuable insight into the nature of the typical market forces we’re living through.  This observation of large company involvement helping to change the LMS portion of the ed tech market is shown below, in many of the companies in the top gray bar and some that are not listed.

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